Tourism, Hospitality, or Agriculture? Where to Invest in Lombok This Year

If you’re a foreign investor eyeing Indonesia in 2025, Lombok should be on your radar. With Bali nearing saturation, many smart European investors (ages 25–55) are shifting focus to this untouched island gem. But the question remains: what’s the best industry to invest in — tourism, hospitality, or agriculture?

Tourism in Lombok: Rising Demand, Lower Competition

Lombok welcomed over 1 million visitors last year — a figure that’s growing steadily thanks to the Mandalika Project and improved infrastructure like the Lombok International Airport and new highways.

Unlike Bali, Lombok still has affordable beachfront land, fewer regulatory headaches, and minimal competition. Niche tourism like eco-retreats, digital nomad getaways, and surf camps are in high demand. The government is pushing this region as the “Next Bali” — and incentives for foreign investors reflect that.

Hospitality: A Goldmine Waiting for Experienced Operators

From boutique hotels to wellness resorts, the hospitality sector in Lombok is heating up. What’s missing? Experienced foreign operators who understand Western standards.

If you’ve managed or invested in hospitality before, Lombok offers lower setup costs and increasing occupancy rates year-on-year. With a PMA (foreign-owned company), you can legally own the business and lease land under long-term contracts.

Agriculture: Low Entry Cost, High Sustainability Appeal

Agriculture in Lombok is booming with tropical exports — from coconuts and spices to organic coffee. It’s an attractive option for those seeking sustainable and long-term investments with lower upfront capital.

Foreigners can legally invest through a PMA structure and partner with locals for land use and operations. If you’re into eco-conscious business, this is your space.

So, Where Should You Invest in Lombok?

• Tourism if you’re a first-time investor wanting a fast-growing market with high global demand.
• Hospitality if you have experience in accommodation, wellness, or customer service industries.
• Agriculture if you’re thinking long-term, love sustainable ventures, and prefer lower capital risk.

Each sector has strong potential — it all depends on your background, goals, and appetite for risk.

Want to Start a Business in Lombok? Let’s Talk

At Indoned Consultancy, we help foreign investors set up companies, secure long-term stay permits, and buy or lease property legally across Bali, Lombok, Labuan Bajo, and Sumba.

Whether you’re interested in tourism, hospitality, or agriculture — we’ll handle the legal setup so you can focus on growth.

Disclaimer

The information provided here is based on our long experience. The process or requirement may vary depending on the specific facts and conditions. Besides, the law and regulations in Indonesia subject to frequent changes. Please contact us as your consultant to get an up to date information and accurate advice. More Information click here and You can also follow our social media accounts to see the latest information posts. please click on the following links: Facebook, Instagram, Linkedin, and Twitter.